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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 1 Course Project

Week 1 Course Project

Q Your summary must answer the following questions. Remember This Name the campaign. What is the purpose of this campaign? Who seems to be the intended audience for this campaign? Why is this campaign important? Why did you choose this campaign to explore? Are you currently connected to this campaign? Explain how. If you are not connected to this campaign, do you think you will connect (play an active role) in the future in this campaign? How might this campaign influence people’s thoughts or actions in real life? Using scholarly resources, deliberate on arguments in favor and against the effectiveness of hashtag campaigns. Assignment Deliverables Post a summary of the hashtag campaign. This may be in any one of the following formats. A written APA-styled paper (three to four pages double-spaced, not counting the cover page and reference page)?

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In this paper, there will be a detailed discussion of an existing hashtag campaign. #ShareACoke is an existing hashtag campaign, which is famous for its unique and interesting idea of involving consumers with the product. This hashtag campaign is nothing but a marketing initiative that has been meant for gaining social media attention, for creating consumer engagement and driving the targeted consumers towards a specific product (Liu & Lopez, 2016). This particular hashtag campaign is famous as it is simple and short conveying the needed message of Coke.